George Holly is an American investor and businessman who sends an agent to Thisby every year to get stock from Malvern. Said to be the American equivalent of Malvern, Holly owns a huge and very successful Thoroughbred breeding farm in California. He comes to Thisby to meet Sean Kendrick, whom he quickly befriends. Holly is an experienced horseman, and like many horse people, is very intuitive. He picks up on Sean and Puck's relationship with each other quickly. One of Holly's prominent traits is his somewhat playboy-ish ways. While on Thisby he flirts with at least two different women. Holly also acts younger than he presumably is, reflected in his reaction to Palsson's November cakes. Holly's sense of fashion is also quite notable, and not exactly befitting the weather on Thisby.